NSA was founded in 1970 by Jay Martin, a young
schoolteacher-turned-entrepreneur who is still President and CEO
of the company today. Under his leadership, NSA has grown from a
small direct sales company in the early 1970’s into a large,
successful and profitable marketing enterprise operating in more
than 20 countries today.
NSA is privately owned. The company’s headquarters is in Collierville,.
Tennessee, a suburb of Memphis.
NSA’s focus has always been on marketing innovative new products
that improve people’s health and well-being.
- During the 1970’s, NSA marketed in-home fire detectors years before they were mandated by
building codes.
- During the 1980’s, NSA built a water and air filtration
business that helped fuel a growing public awareness of the
importance of drinking better water and breathing cleaner air.
- During the 1990’s, NSA introduced Juice Plus+® at a time
when only a few members of the medical and scientific
community were beginning to realize the importance of whole
food based nutrition.
NSA plans to continue to focus on Juice Plus+® and whole food
based nutrition well into the 21st century and beyond. “We’ve
barely scratched the surface of Juice Plus+® business
potential,” Martin explains.
- One of the keys to NSA’s long track record of success lies
in its marketing approach: NSA has always sold its products
through independent distributors - and always will.
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In the 1970’s, NSA laid a solid corporate and
organizational foundation for its future as a successful
direct sales company.
- In the 1980’s, NSA developed and implemented an innovative
compensation plan adapted from the network marketing industry.
- In the 1990’s, NSA added the simple Virtual Franchise®
sales system, the unique Juice Plus+® Preferred Customer Program,
state-of-the-art Internet support, and the numerous other innovative marketing
and support programs that have made the NSA Virtual Franchise®
what is today.
Now, more than 30 years and over $6 billion dollars later,
NSA continues to focus on improving people’s health and wellness
with Juice Plus+®, and on providing people the opportunity to
build stable and lasting businesses of their own with the NSA
Virtual Franchise®.
NSA is a member of the Direct Selling Association (DSA), the national trade association of leading firms that manufacture and distribute goods and services sold directly to consumers. NSA supports and follows the DSA Code of Ethics.
The NSA Promise 
